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This post was originally was originally published here on SEMRush Blog.

SEO A/B Split-Testing - Any Result is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.