This post was originally was originally published here on Search Engine Round Table.

Google’s Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired position in the result, they request position X and bid for it. Google’s overall search engine that decides where it should go based on several factors.