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This post was originally was originally published here by WordStream. The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it. But a few things have stayed the same, and one of them is the mindset characteristics of great marketers. World-class marketers have something in common. They all […]

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This post was originally was originally published here by WordStream. Facebook Messenger is quickly becoming a widely used marketing tactic. It’s easy to see why—80% open rates, 60% clickthrough rates, and sky-high conversion rates. Who doesn’t want results like that? I’m going to show you the exact features that marketers are using to get those results. Here […]

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This post was originally was originally published here by WordStream. Believe it or not, click fraud in PPC marketing really does exist. Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent […]

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This post was originally was originally published here by WordStream. Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power […]

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This post was originally was originally published here by WordStream. By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? Facebook sponsored […]

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This post was originally was originally published here by WordStream. Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per […]

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This post was originally was originally published here by WordStream. Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the […]