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This post was originally was originally published here by Search Engine Land. Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally. The post… Please visit […]

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This post was originally was originally published here by Search Engine Land. What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. The post Local SEO for service-area businesses requires a lot of servicing […]

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This post was originally was originally published here by Search Engine Land. Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses. The post Google says we don’t need no stinking location modifiers… or […]

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This post was originally was originally published here by Search Engine Land. If you work in the local SEO space, you may have noticed that Google sometimes makes unwanted updates to your Google My Business listings. Columnist Andrew Shotland dives into the issue. The post If your GMB page updates & no one knows, does it make […]

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This post was originally was originally published here by Search Engine Land. When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a […]

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This post was originally was originally published here by Search Engine Land. If you are targeting local searchers and have not employed a “Near Me” SEO strategy, I think it’s time we had a talk. As you can see, Google Trends data shows explosive growth of “things to do near me” queries worldwide. But it’s not just […]

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This post was originally was originally published here by Search Engine Land. It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober […]