At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and contributing editor Greg Sterling hosted a conversation with Google executives Jerry Dischler, the vice president of AdWords (@jdischler) and Babak Pahlavan, the global head of products and director of Google Analytics (@babakph).
Dischler shared recent updates and changes to the Google AdWords platform, while Pahlavan covered the same for Google Analytics.[Read the full article on Marketing Land]
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