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This post was originally was originally published here by Search Engine Land. PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on by channel. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Here’s how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital marketing measurement. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. This update offers a new way to manage how often, and under what circumstances, a tag will fire in GTM. Please visit Search Engine Land for the full article.