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This post was originally was originally published here by Search Engine Land. Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The tool provides an on-the-spot way to take action on performance changes in your accounts. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The change will take effect in January. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The Promoted Answers unit has the same targeting options as the platform’s other ad formats. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The company says the operation affected less than $10M in ad spend and deploys new tactics to fight it. Please visit Search Engine Land for the full article.