In the past, a folder would have a trailing slash and a file would be without the trailing slash. A folder would indicate there were more files and you’d typically have an index file (index.html, index.php, etc.) where the content… Read more › The post Should You Have a Trailing Slash at the End of […]

When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also going to be some differences depending on each… Read more › The post How Ahrefs Counts Links and Domains appeared first on SEO […]

We’re in a mobile era. It’s been over five years since the number of mobile searches overtook the number of desktop searches. It makes sense for Google to index and rank content based on the mobile pages since more people… Read more › The post Mobile-first Indexing: What You Need to Know appeared first on […]

With our expert knowledge of search engine optimization (SEO) and Ahrefs’ massive amounts of data, we wanted to see if we could identify any bias from Google by looking at data for popular Conservative and Liberal news sites. If you’re not… Read more › The post New Study: Is Google Biased Towards Particular News Sites? appeared […]

How do you know if your company counts as an enterprise? I like to joke that you know it’s enterprise when everyone speaks a new language made almost entirely of three-letter acronyms (“Did the SEO SME review the PLP?”), and… Read more › The post How to Succeed in Enterprise SEO appeared first on SEO […]

Here’s the graph for Having historical data like this is useful for analyzing the past performance of a website or web page, but what about future performance? Is there a way we could use the data to forecast organic… Read more › The post How to Use Data Forecasting for SEO [Scripts Included] appeared […]

PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you should consider using web pages over PDFs. Below, we’ll explore:… Read more › The post How to Optimize PDFs for SEO (7 Steps) appeared first […]