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This post was originally was originally published here by Search Engine Land. Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. AdWords Editor has historically been one of Google’s most popular advertising products. Contributor and Googler Matt Lawson lists what makes him most excited about its relaunch as Google Ads Editor. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Please visit Search Engine Land for the full article.