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This post was originally was originally published here by WordStream. Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the […]

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This post was originally was originally published here by WordStream. Summer is finally here! June was sunny and warm for those of us in the northeast, and we finally got our fill of vitamin D. Though the month flew by, it was an exciting couple of weeks for us at WordStream! We completed a lot of cool […]

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This post was originally was originally published here by WordStream. With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream has once again been named a best place to work in Boston! Our WordStream Team at the awards ceremony! While WordStream has its formal perks—great benefits, […]

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This post was originally was originally published here by WordStream. At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with. First, let me tell […]

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This post was originally was originally published here by WordStream. When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves marketing for yourself AND businesses fixing pipes, installing HVAC systems, and the like. Sound overwhelming? Definitely. Time consuming? Absolutely. […]

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This post was originally was originally published here by WordStream. We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching our breath. Below is the best of the blog from the past month—don’t miss any of our (or Google’s) big changes and helpful […]

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This post was originally was originally published here by WordStream. As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got […]