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This post was originally was originally published here by Search Engine Land. It’s time to rethink the role of the PPC keyword based on changes in user search behavior. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Google’s move to reduce advertisers’ visibility into search terms reporting raises big questions about data access in the age of automation. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The real problem in paid search right now is our belief that we can track everything. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. This year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. Please visit Search Engine Land for the full article.