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This post was originally was originally published here by Social Media Examiner. Thinking of using skippable YouTube video ads? Wondering which TrueView ads you should try? In this article, you’ll discover three types of YouTube TrueView ads to improve lead generation, brand awareness, and sales. Note: This article assumes you know how to properly set up a […]

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This post was originally was originally published here by WordStream. I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just […]

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This post was originally was originally published here by WordStream. With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your […]

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This post was originally was originally published here by WordStream. Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is […]

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This post was originally was originally published here by WordStream. Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement […]

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This post was originally was originally published here by WordStream. It’s no secret that accounts using Google Ad Grants for Nonprofits have their limitations. And while it may be easy to complain about the lack of features for a Google Ad Grants account, you can work with these limitations. There are certain workarounds that we can use […]

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This post was originally was originally published here by WordStream. Ad testing is just a normal part of living the PPC life. We can already test a variety of copy variations for our headlines and our descriptions. Any way we can make a better connection with our target audience is a win in the ad testing books. […]