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This post was originally was originally published here by Search Engine Land. Fact-checking and preventing fake news from appearing in search results will remain a big priority for search engines in 2017. Following the US election and Brexit, increased focus is being placed on how social networks and search engines can avoid showing “fake news” to users. […]

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This post was originally was originally published here by Search Engine Land. After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult job in the agency. Imagine telling a programmatic trader that he had to get impressions for a client, but he wasn’t allowed to pay […]

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This post was originally was originally published here by Search Engine Land. Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google […]

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This post was originally was originally published here by Search Engine Land. Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the landscape and industry has evolved, are these tools still worth investing in? Recently, I’ve noticed clients challenging whether these enterprise platforms are truly necessary. Could […]

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This post was originally was originally published here by Search Engine Land. As search engines become more sophisticated, the levers available to improve SEO performance have become more complex and more out of control of the brand and/or agency. Historically, where agencies could easily influence search results through building authority links with no dependency on the client, […]