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This post was originally was originally published here by WordStream. Before we talk about ecommerce, we have to address the elephant in the room: Amazon. From being the leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its newest addition, Amazon Connect. This heavyweight ecommerce brand accounts for […]

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This post was originally was originally published here by WordStream. Most of us love holiday rituals and traditions like gift-giving, so it’s no wonder that 40% of consumers begin shopping before Halloween. For brands, this means that the holiday shopping season is already here. To satisfy holiday shoppers, most brands start working on their holiday sales campaigns […]

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This post was originally was originally published here by WordStream. When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand. Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience […]

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This post was originally was originally published here by WordStream. Everybody wants to rank for high-volume keywords. Who wouldn’t want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the […]

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This post was originally was originally published here by WordStream. Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and hard work. Because Google Ads is such a huge acquisition channel for […]

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This post was originally was originally published here by WordStream. Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we’ll still need to market to millenials for years to come, but it’s time to start focusing on Generation Z. At first glance, millennials and Gen Z might […]

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This post was originally was originally published here by WordStream. Last year, Google began mobile-first indexing of all new domains by default. This was good news for advertisers and new website administrators, but what about domains already in existence? Those with a responsive, mobile-friendly design were okay. Those without might not be. Image Source Organic search on […]