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This post was originally was originally published here by WordStream. Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent […]

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This post was originally was originally published here by WordStream. Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way. You often see […]

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This post was originally was originally published here by WordStream. There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their marketing strategy on research relevant to their business. Out of all businesses that operate online, […]

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This post was originally was originally published here by WordStream. With 8 billion video views a day, Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far more views (and better results). If […]

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This post was originally was originally published here by WordStream. In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse 3.0 brings new output options for reports, but also a number of changes to the way that it measures site speed […]

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This post was originally was originally published here by WordStream. Before we talk about ecommerce, we have to address the elephant in the room: Amazon. From being the leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its newest addition, Amazon Connect. This heavyweight ecommerce brand accounts for […]

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This post was originally was originally published here by WordStream. Most of us love holiday rituals and traditions like gift-giving, so it’s no wonder that 40% of consumers begin shopping before Halloween. For brands, this means that the holiday shopping season is already here. To satisfy holiday shoppers, most brands start working on their holiday sales campaigns […]