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This post was originally was originally published here by WordStream. As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the […]

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This post was originally was originally published here by WordStream. If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task. Why is it so challenging? The answer is probably obvious. In addition to […]

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This post was originally was originally published here by WordStream. Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good! But if you’re not paying attention to all customer feedback, you may be missing on a huge […]

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This post was originally was originally published here by WordStream. The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider. To […]

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This post was originally was originally published here by WordStream. Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your […]

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This post was originally was originally published here by WordStream. According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing? The answer to this question is simple: Content marketing delivers enormous value that brands […]

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This post was originally was originally published here by WordStream. Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent […]