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This post was originally was originally published here by Search Engine Land. Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Using automations from Google is inevitable, so if you want more control, you can regain it by layering in your own strategies. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. This script generates a dashboard with a comprehensive view of experiments across My Client Center. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article.

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This post was originally was originally published here by Search Engine Land. Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. Please visit Search Engine Land for the full article.