sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. This script will show you the daily percentage of clicks going to search terms that Google doesn’t report. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. This script alerts advertisers when regional differences related to the coronavirus have an impact on your PPC campaigns. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. The best way to determine the effect of an automation like RSAs is to test them with a Campaign Experiment, a feature available in both Google and Microsoft ad platforms. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. This is the year to let the search engines perform the complicated tasks so PPC practitioners move back to the pilot’s seat to drive better results. Please visit Search Engine Land for the full article.

sel-logo-144-3af8a30eaa204012a1e6dc2e333558ef3c919d98

This post was originally was originally published here by Search Engine Land. Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. Please visit Search Engine Land for the full article.