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This post was originally was originally published here by WordStream. Ever found yourself telling someone about some good news you got, only for the other person to completely ignore what you said and start talking about themselves? That’s a little what ambush marketing is like. Image via Japanese Olympic Committee Today we’ll be taking a look at […]

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This post was originally was originally published here by WordStream. Ask any content marketer what their greatest fear is, and they’ll probably say something stupid and obvious like heights or spiders or clowns (or some kind of unholy, nightmarish spider-clown slowly descending the Burj Khalifa). What we should be scared of is running out of stuff to […]

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This post was originally was originally published here by WordStream. February may be the shortest month of the year, but man, there was a lot going on this month. From the predictable (if misplaced) anxiety about Google Chrome’s new built-in ad blocker to must-read SEO survival strategies for the coming voice search revolution, there was plenty for […]

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This post was originally was originally published here by WordStream. Like belligerent seniors complaining about how the bad weather aggravates their arthritis, marketers always seem to be talking about pain points. Unlike a bum hip, however, the kind of pain points marketers typically encounter can be a little more complicated. In this post, we’ll be diving into […]

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This post was originally was originally published here by WordStream. Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or product. Today we’ll be taking a look […]

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This post was originally was originally published here by WordStream. Late January is a truly magical time, when the shriveled, withered remains of Christmas trees litter sidewalks across the nation and stores eagerly begin peddling overpriced boxes of chocolates and underpriced bottles of cheap wine in anticipation of Valentine’s Day. It’s also the perfect time to take […]

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This post was originally was originally published here by WordStream. Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry […]