wordstream-logo

This post was originally was originally published here by WordStream. You’re an in-house marketer on a mission to convince your manager that video content is the way to go. Or maybe you work at an agency and you’re trying to show a stubborn client that there’s a big, beautiful world beyond the Facebook news feed. Or maybe […]

wordstream-logo

This post was originally was originally published here by WordStream. You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to […]

wordstream-logo

This post was originally was originally published here by WordStream. Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. Now that you’re in the game, it’s […]

wordstream-logo

This post was originally was originally published here by WordStream. Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of broader marketing approach known as comparative advertising. Basically, comparative advertising encompasses any […]

wordstream-logo

This post was originally was originally published here by WordStream. Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the Hallmark channel and zone out for hours on end is approaching its […]

wordstream-logo

This post was originally was originally published here by WordStream. 2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the […]

wordstream-logo

This post was originally was originally published here by WordStream. It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of […]