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This post was originally was originally published here by WordStream. Ask ten social media marketers how they’re growing their reach on Instagram and you may very well hear ten different answers: “I’m focused on producing short-form video content.” “I’m trying to live stream as frequently as possible.” “I’m experimenting with different ad formats.” The list goes on, […]

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This post was originally was originally published here by WordStream. Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of […]

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This post was originally was originally published here by WordStream. In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list. Before you say it, allow me to address the elephant in the room: YouTube views don’t keep the lights on. […]

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This post was originally was originally published here by WordStream. Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now […]

This post was originally was originally published here by WordStream. Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse: cringeworthy—you run the risk of throwing revenue […]

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This post was originally was originally published here by WordStream. We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering from reduced demand or forced to close entirely. Simultaneously, consumers are relying more and more on ecommerce to purchase the […]

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This post was originally was originally published here by WordStream. We all need some creative inspiration now and then—and it’s nothing to be ashamed of. When Julian Casablancas, legendary frontman of the Strokes, was asked about the similarities between the band’s hit single “Last Nite” and Tom Petty’s “American Girl,” he issued a terse response: “Yeah, we […]