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This post was originally was originally published here by WordStream. Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of broader marketing approach known as comparative advertising. Basically, comparative advertising encompasses any […]

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This post was originally was originally published here by WordStream. Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the Hallmark channel and zone out for hours on end is approaching its […]

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This post was originally was originally published here by WordStream. 2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the […]

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This post was originally was originally published here by WordStream. It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give SEOs and copywriters a fair bit of anxiety. After all, if the rules of […]

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This post was originally was originally published here by WordStream. Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when Johnson & Johnson wanted me to take the reins, but I was more […]

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This post was originally was originally published here by WordStream. Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best […]

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This post was originally was originally published here by WordStream. Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews submitted by your happy customers. For now, prospects will only see your customers’ photos when browsing […]