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This post was originally was originally published here by WordStream. For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters. (Well, I guess there’s nothing really stopping me from continuing to eat fluffernutters for lunch—concerns about my […]

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This post was originally was originally published here by WordStream. The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more expensive!) to […]

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This post was originally was originally published here by WordStream. Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names: Via Twitter user @jasonfried. Here’s the crux of Fried’s argument: By allowing advertisers to bid on their competitors’ brand names, Google forces businesses like […]

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This post was originally was originally published here by WordStream. Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update their political ad policies, and more! Google debuts smart bidding seasonality adjustments In an effort to give you more […]

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This post was originally was originally published here by WordStream. Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially undermine your productivity, so it’s best to tackle one task at a time. That’s […]

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This post was originally was originally published here by WordStream. I’m not a terribly competitive person.  Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay […]

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This post was originally was originally published here by WordStream. Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of. On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side […]