
This post was originally was originally published here by Search Engine Land. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Search Engine Land. Please visit Search […]

This post was originally was originally published here by Search Engine Land. Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This post was originally was originally published here by Search Engine Land. Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

This post was originally was originally published here by Search Engine Land. After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

This post was originally was originally published here by WordStream. Who doesn’t want more high-quality leads from their paid search campaigns? It’s on every marketer’s wish list, but David Fitzgerald, General Manager at Electricity Monster, knew that simply wishing was not enough. The 30-employee, Australian-market utility broker firm was all too familiar with being burned by paid […]