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This post was originally was originally published here by Litmus. March 31, 2016 By Chad White The web world and email world are slowly merging. That’s not only true in terms of the web-like experiences that marketers are able to create for their subscribers, but it’s also true for the tools that email developers are using to […]

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This post was originally was originally published here by Search Engine Watch. For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like […]

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This post was originally was originally published here by Search Engine Watch. In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap […]

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This post was originally was originally published here by Search Engine Watch. Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may make your old-school PPC account […]

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This post was originally was originally published here by Google – Inside AdWords.

This post was originally was originally published here by Social Media Examiner. Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this article you’ll discover how to […]

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This post was originally was originally published here by Search Engine Watch. Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform […]